Fast cars, hot models, dancers and new innovations
Lexus comes out on top again, with RCG at it’s side!
2014 October 29th

Lexus stands for innovation. Its stall at the biggest auto expo in Russia, MMAS, was no exception. Partnering with the R&I event department, this year’s Lexus stand was engaging, fun and entertaining - no wonder it was the most visited stand at the expo! Visitors were asked to choose a model which would be their perfect love match. We had a human scanner on hand to check their answer and give them an accurate compatibility result. All in the name of fun! The new Lexus model was launched with a ground breaking dance presentation that incorporated a gigantic screen with images that were synchronized with real dancers. It was an amazing presentation and launch, creating lots of buzz. Our only wish was that you were all there to see it.